Tengrade

Social Rating Application

SERVICES PROVIDED:

User Engagement Strategy

User Experience Design

Interface Design

 

THE CHALLENGE: Grow user base and user retention of an existing social rating web application. Improve discoverability of features and user on-boarding.
THE SOLUTION: A new, streamlined user flow focused on new user on–boarding and improved discoverability of features. Interface design within an existing application framework.

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After conducting a thorough heuristic evaluation I determined the key areas of the interface to focus on for the redesign.

From there I moved to mapping out the user flow and identified strategic engagement opportunities specifically within the new user on-boarding.

The result was a refreshed, user friendly interface that gave center stage to the features of the application.