Analytics and lead management dashboard for the construction industry
User Experience Design
THE CHALLENGE – Enhance product value and usability for end users of a construction industry analytics dashboard.
THE SOLUTION – A reimagined interface built to suit the unique needs of various personas, and rooted in a scalable interface strategy.
Through partnership with client stakeholders, heuristic evaluation, and user research review, I designed a scalable interface strategy that can grow with the rollout of new features, and accommodate the various user personas of this existing application.
User flows were optimized to reduce friction and enhance product relevance and usability.
A new design direction set the tone for an interface which supports a variety of data visualization and customization.
In order to test the design I built a fully interactive prototype. The prototype build phase was a collaborative process during which the interface was rapidly adjusted in order to arrive at the best solution.